Chances are, you’ve watched a video or two today alone. Videos have become such a main part of our daily routines that watching them seems normal now. It isn’t hard to believe either, with so many video services like YouTube, Netflix, and Twitch available.
Here are 9 statistics to show you just how much videos are a part of our everyday lives and how they influence the advertising process.
Video traffic accounts for 74% of all online traffic
Most people interact with the Internet daily. But did you know that video traffic accounts for 74% of all video traffic? That is a staggering number and something that marketers have been working hard to take advantage of.
55% of people watch a video every day
With most traffic on the Internet being video traffic, statistics have shown that 55% of individuals watch videos daily.
85% of Facebook videos are watched without sound
Facebook has grown a lot over the last decade, cementing itself as the dominate social media platform. Videos continue to play a large role in driving traffic to Facebook. However, 85% of Facebook’s auto-play videos are watched without sound. For video creators, this means that they must create compelling content that is visually stimulating.
500 million Facebook videos are watched daily
The numbers for Facebook become even crazier when you factor that nearly 500 million videos are watched on the platform every day.
45% of individuals watch one hour of Facebook or YouTube videos each week
Statistics show that 45% of individuals tend to watch at least one full hour of videos each week on Facebook and YouTube. As an advertiser, it is important for you to create videos to increase brand awareness.
Snapchat accounts for 10 billion views a day
It’s not like Facebook is the only network to dominate either. Snapchat, a relative newcomer in the social media network scene, accounts for a staggering 10 billion daily views. The fast-paced nature of Snapchat makes it one of the best platforms for businesses to advertise on.
52% of marketers believe videos are an effective tool for developing brand awareness
If videos play such an important role in our daily lives, it shouldn’t come as a surprise that they continue to dominate the advertising space as well. Many of the most memorable advertisements, good and bad, are videos.
50% of Internet users search for videos before visiting a store
Videos also dominate the consumer decision making process. 50% of consumers will search for videos before visiting a store to buy a product.
Marketers who use videos say they grew revenues 49% faster than those who don’t
It shouldn’t come as a surprise that companies that take advantage of the video craze are seeing an increase in profits. Internet users like videos because they are easy to watch and far more stimulating than traditional text.
If you want your brand to dominate online, you need to create compelling videos. It isn’t enough to rely on pictures and ad copy in your advertising campaigns. The most successful ads in modern advertising revolve around videos and you need to take advantage of this fact.